Snohomish 27 April 1996

PUSH - Menu a la Carte

- application stands for push marketing strategy on the Internet -our 1^st -KILLER APP - merge/mail to the list content from the database

Internet as a new paradigm in computing provides not only an opportunity to develop custom/vertical applications and making decent hourly wages, there is also a window of opportunity (6 - 12 months?) to introduce a new applications which can be sold in millions on the WWW and make $millions for the team.

PUSH user interface/operation is based on wizards/experts (rule based ES) and can be fully automated via the scripts

PUSH could be a JAVA applet, ActiveX, interactive form which

1. pulls the content (letter, picture, advertising material) from the server database, local database, network disk, local disk.
2. assembles (cut and paste) and formats the content via the wizard into HTML page
3. selects the list of the recipients (e-mail, FTP, faxes?) - from the address database (Blue Pages, Membership Database) based on rule based criteria (i.e. to addresses with CZ suffix - mails sends the content in Czech, selects only computer businesses for compiler add, etc. …)
4. selects the schedule when to send the content (send e-mail before 6 in the morning, ..)
5. automatically sends the content based on the criteria above

I use my favorite example - Girl of the Week - to describe the concept. Hundreds of the subscribers all over the globe, pay to have the each day delivered a photo/video from the weekly life of an attractive/interesting/? woman (down to earth Playboy style material). Other information - like local weather, stock report, calendar, daily news summary, traffic report could be delivered with the picture.

• The PUSH according to the script will assemble the dozen different HTML pages - the same picture, but different content and language (Czech, English, German, Japanese) - whatever the customers selected.
• PUSH server automatically sends the material to the clients at the time most convenient to the client and optimized to the server bandwidth in a serial mode to the nodes around the World. Each morning the client gets his/her customized picture/sound/video/information from the local server.

We can even automate this process on the client (browser) site and use the METZ Netriever to download the content automatically (pull) from the net.

Client wakes up and his "friend de jour" is saying "Good Morning" ;. This concept fits very well into Cyber Carte concept. "Menu a la Carte" - the customer can pick and choose from the variety of options to be delivered at convenient time.